Role: Art Director
EPM - Sun hats
Rural Colombians don’t have any type of access to technology in their daily lives, so to introduce our new solar energy program we had to let them know what solar energy is about, integrate it into their lives and let them see the benefits of it in their daily routine. To do this we used one of the most symbolic elements of our culture: the traditional Colombian hat, and integrated it with existing solar technology and found a new way to illuminate their lives. We created Sun Hats, solar powered hats that charge during the day with sunlight while they work and at night turn into flashlights that light their way and their home.